Started as: What do shoppers and employees in different age categories think of the music at Lougheed mall and how would they change it if they could?
Ended up being: How do different people react to different versions of the same song?
Our original plan was go to Lougheed mall for about an hour and ask customers to fill out a quick survey about how they liked the music playing. Unfortunately, we ran into a road block when the management at Lougheed Mall wouldn’t let us survey their customers.
The following is a copy of the letter (minus student names) my partner and I took to Lougheed mall management.
After ‘failing’ at our first attempt – or rather not succeeding the way we had hoped – we changed courses a bit and came up with our revised question: “How do different people react to different versions of the same song?”
We then set out to ask those around the school to participate in a new questionnaire we made.
The results were somewhat lacking. We ended up with 24 participants in total. 21 of them were our peers, falling into the 13-18 age category, and only 3 of them were in either the 30-49 category or the 50-64 category. Therefore, for the purposes of our presentation, we simply separated the ages into 2 broad categories: those 29 and under (or 13-18) and those 30 and up.
We presented our findings to our class on December 7th in the following powerpoint presentation. The last slide summarizes what we would do differently if we were to redo the project.